Harnessing Behavioral Economic insights to build positive parenting habits and optimize the impact of early childhood interventions;
recognizing that Early interactions are the cornerstones of child success; and
that Language and Literacy activities stimulate children’s brains…from birth.

Parents are busy. Even with the best of intentions, they can miss out on valuable resources and opportunities for their children—including the simplest activities: talking, singing, and reading to their children from birth. Add poverty to the mix, and parents are even more overwhelmed. Money is scarce, and the stress of making ends meet taxes the attention available for other important issues, including parenting.

These missed opportunities contribute to the sizable gap in cognitive development between higher- and lower- income children. beELL aims to close that gap using insights from behavioral economics.

The cornerstone of beELL’s approach is helping parents to focus their attention on the valuable resources available to them. We optimize existing programs by seamlessly incorporating low-cost design innovations that help parents develop new habits and act on their good intentions.

beELL-GRS early results in 2016-17 show sustained high attendance at GRS kick-off event using scaled-up BE strategies.

beELL-GRS — Testing whether feedback to parents affects time spent with children at home on GRS math, literacy and self-regulation activities in 8 NYC Head Start programs.

beELL-ParentCorps piloting the influence of social proof and positive affirmation to support parent outreach and retention in ParentCorps parenting support programs in 9 NYC preK sites.

beELL team’s MacKenzie Whipps blogs about texting platforms and parenting programs.

Join the team! Interns, assistants, pre- and post-docs welcome. Email: beELL.nyu@gmail.com.